When it comes to creating a Label & Barcode, it has to be Effective to make sure that the product stands out from the rest.
You don't have to follow a strict set of rules when creating a label, but there are a few factors involved to make it effective:
It's the Layout, Size, Colours & Shape.
The following post gives you a good insight into the aspects of making the label effective label during the creation process. Exciting, right?
Choosing the right Software
So, first of all before anything you should find the best Label & Barcode software out there. We personally recommend Dasylva Studio's Label Design 2016.
It is extremely comforting for you as the designer if the software is easy and effective.
You should take into account that the software you use has the ability to export your design artwork into PDF & EPS files.
You should also consider that it has the ability to convert all the font in your design file to outlines.
Few printers now a days need you to go through with this process. It means that when you convert all of your fonts to outlines, the text in your artwork transforms into vector images.
This ensures that the original appearance of the text will remain as you see it on your monitors/design tablets/futuristic4kRetinaBestScreen2017 etc when the file is sent from the Design Software to the printer. Label Design 2016 does all of this, we understand everything you need as the designer.
The colour scheme used on your label is very important because it can directly effect the consumer's purchase decision. Fortunately, you do not have to make this decision yourself if it is very hard for you. There are various Colour wheels and Colour Scheme suggestions out there.
-- (I suggest going for a Monochromatic colour) --
Also, do a little research on your competition. Every business does....
Remember, why are you doing? You want your product to stand out that's why..
Spot Colour & Full-Colour Printing
Ok.... I know we mentioned Colours above but it is so important you need to know the difference between Spot Colour & Full-Colour Printing.
Spot colour are typically very limited to choosing one, two or three colours. In this type of print, you might just have some black ink on a printed piece of paper, blue and black ink, or red, black and blue ink, and so forth. You see what I mean?
However..... Full-Colour Printing. Now, this is the the better one all round.
It uses all four of the main printing colours. The main colours are:
These are blended together to create a finished printed piece. Full-colour printing usually is needed if you wanted to reproduce a photograph coloured in on your label.
We have to admit, Spot-colour printing is traditionally the lower cost option, but the prices for many of the full-colour printed are very compatible in their price.
Most Printers offer several different options for labels using both the spot and full-colour printing choices.
Font choices are very, very important and always have to be treat with careful consideration. Remember not to settle for the typical fonts like Arial, Comic Sans(Boo!), Times New Roman, etc. when designing your labels.
You should consider a font that will help your label stand out, or one that relates to the product your label is placed on.
Please, please, please ensure that your text is easily readable - from a far range or up close.
Realistically, your label only has has about 2.1 seconds to attract the attention of somebody so the font needs to be readable no matter where the person is.
The barcode is the part of the label that registers with electronic scanners the information about your product. Barcodes were first used in grocery shopping, barcodes make it very easy for a product to be solid in all type of forms.
UPC bar codes are the typical black bars and white spaces barcodes with different widths, they are read with optical scanners that can interpret their code into number and letters that are passed through a computer system.
You can pass the information of the barcode through any printer that is a stable printer and is capable of producing barcodes and labels.
Add some Contact information to the label, this is extremely important. Listing your contact information is an essential step to enhance your product and can encourage communication with your customers.
You need the company's URL, Address, and information to Social Media to be included on every label. This way you can get good feedback from customers and when the customers publicly engage with you, they are simultaneously promoting your product and its label to their audience.
So that really is it. A little in-sight into the basic concepts of creating an effective barcode and label. Use this when you start to design graphics using the tools available for you.